To successfully optimize social media posts to ensure engagement and ROI, it’s critical that posts appear...
This week, Facebook is introducing Save, a new feature that allows users to bookmark items and...
Retailers have a unique opportunity to improve consumer engagement through search and social commerce, but the...
The Latest in Social Media
Social Media Posts: When to Tweet, Share, Post and Pin
To successfully optimize social media posts to ensure engagement and ROI, it’s critical that posts appear in your timelines and feeds during periods when your followers are typically online....
- July 30, 2014
Common PPC Advertising Mistakes to Avoid in Your AdWords Campaign
Marketers know that using Pay Per Click (PPC) advertising is a brilliant way to drive traffic to their websites. By implementing well-placed, keyword-based PPC ads, marketers can swiftly and...
- July 29, 2014
The Social Media Habits of the App-Addicted Teen
Social media has completely taken over the way we live our lives and teenagers are perhaps one of the biggest examples of this. They are connected to their smartphones...
- July 25, 2014
Facebook Save: Marketers Weigh In
This week, Facebook is introducing Save, a new feature that allows users to bookmark items and check them out later when they have more time. Only the user can...
- July 23, 2014
Social Commerce: 3 Mistakes Most Retailers Are Making
Retailers have a unique opportunity to improve consumer engagement through search and social commerce, but the reality is that most are missing the mark. Despite an increasing number of...
- July 22, 2014
Four Twitter Mistakes You Can’t Afford to Make
Congratulations! Your brand is on Twitter. You have a great opportunity to promote your brand story, grow your network, and maybe make a few easy sales. While it can...
- July 22, 2014
Don’t Take Your Social Life Too Seriously
Picture this, you’re right in the middle of a Netflix-binge of your favorite show or jamming out to your favorite playlist on Pandora. Suddenly, just as you’re getting into...
- July 21, 2014
5 Easy Ways to Film Better Videos for Your Blog
Did you know that videos increase people’s understanding of your topic by 74 percent, and more shockingly, YouTube is the number two search engine in the world? These two...
- June 19, 2014
Mobilizing Small Businesses Through Social Media
Small Businesses Unite to Voice Concerns Whether leveraging for personal use or utilizing it in the growth of your business, social media allows you to share your voice with...
- June 13, 2014
How LinkedIn and Google+ help in Brand Building
With 300 million active users, Google+ claims that it will overtake Facebook’s 1.23 billion users by sometime in 2016. LinkedIn, by comparison, has 277 million users. Whether these numbers are real...
- June 12, 2014