10 Hot Social Media Stats For 2013

By on May 9, 2013

Social media has come a long way since the days of being called an ‘overhyped’ trend. It’s important to keep an eye on the progression of social media, so that you can update your strategies and stay relevant when selling online. That’s why today we’re going to take a look at 10 stats that you don’t know about yet!

 

#1: Slow But Steady Growth For Google+

Google is fighting to keep Google+ growing, but linking it to everything – including the new Google Glass offering. That’s why since June 2012 to March 2013, the social network has grown by 33% to 359 million active users. Perhaps it’s time to get on the bandwagon?

 

#2: Baby Boomers Are on Twitter

Wondering which demographic to reach out to on Twitter? Try the baby boomer generation, they are the fastest growing age demographic on the platform (55-64 years old), that’s a 79% increase in active users!

 

#3: 46% of Facebook Fans Expect Customer Service

We know that people are expecting direct customer service from your small business at an increasing rate, but eMarketer.com recently released a study that proved over half of your fan base expects it from your Facebook page right now.

 

#4: LinkedIn is a Global Business Network

LinkedIn continues to grow, but Visual.ly recently reported that most of its users were outside of the USA – 64% to be exact. It’s become a great place for international business contacts.

 

#5: Mobile Increases in Popularity By 60% to 818.4 Million

People love accessing ssocial media via their mobile phones, but it’s becoming so prolific that phones are nearly the primary way they do this. It took only 2 years for mobile users to increase to nearly a billion people.

 

#6: YouTube Reaches More People Than TV

It’s official! YouTube reaches more US adults between the ages of 18-34 than any cable network currently in existence. Time to invest in your YouTube channel!

 

#7: 5pm is The Official Twitter Posting Time

In a recent Kissmetrics study by Dan Zarrella, he took a look at the question – what time do I post on social media to get the best results? The answers were at 5pm on Twitter to get the most retweets, and at 1pm on Facebook for the most shares.

 

#8: Ad Revenue on Facebook is About Mobile

In a recent stat, 30% of Facebook’s ad revenue comes from mobile devices, which means that it’s time to boost your mobile marketing strategies this year. Create ads for phones, and they will have higher conversion rates.

 

#9: 1.1 Billion Facebook Fans and Counting

Need to know how many users all the best social media sites in the world have attracted? Facebook sits at 1.1 billion, YouTube at 1 billion, 500 million for Twitter and 225 million for LinkedIn. Pinterest is still growing at 48.7 million users.

 

#10: 70% of Consumers Trust Social Proof

If you need a method of selling more, then it’s time to invest in brand recommendations from people in your social networks. Research confirms that 70% of all consumers trust these recommendations from friends in their network. That means higher sales!

Wow! Now these are some surprising statistics! It just goes to show how fast things can change in such an evolving niche. Use these stats to improve this month’s marketing tactics, and sell more products than ever before!

Which stat did you find the most surprising?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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