10 Post Christmas Pinterest Inspiration Ideas For Your Boards #Pinterest

By on December 27, 2013
Pinterest christmas

A Christmas Pinterest board can be one of the greatest sales assets for your small business this festive season. As we sneak towards the New Year, you will find that your pinners really want to know how you can apply your industry to important events in their lives. That is why this year, you should make sure that your Pinterest board is festive and fancy.

Keep in mind that most Pinterest users are women (80%) who love to click through to find out more about your images or brand. Give them the opportunity to enjoy what they discover!

#1: Give your pinners what they want, and what they want is festive cheer! People scour the internet searching for quality, clean, happy images of their favorite stuff. Make yours attractive so that people will pin it, share it and buy it!

#2: Know where your strength lies. Some small businesses have instant Pinterest hits like food, home or pet photos. If you are an accountant – get more creative! Include your accountant mascot in your holiday photos to push your services.

#3: Teach, teach, teach! Your pinners want to know how they can use your products to improve their Christmas experience. Create pins designed to show them how.

#4: Before and after images are popular on Christmas Pinterest. Show people, pets or experiences before, then after your services/products for some festive cheer.

#5: Use your Pinterest analytics account to create more of what your fans love to share. If they went mad for your cat photos with the crockery you are selling, make more of them.

Pinterest christmas

Courtesy of thedailyparent.com

#6: Specially link each ‘pin series’ with a longer, more detailed blog post. That way pinners can click through and find your ‘how-to’ in an easy to use format.

#7: Create brand Christmas icons and place them on discounted or promotional Christmas products that you are advertising on Pinterest. A bookstore owner for example can promote Christmas Pinterest sale items in groups – selling 3 books at a time.

#8: Focus on crafts – they are huge on Pinterest. How can you include your products or services with a fun family holiday craft? Make those pins and get those conversions.

#9: If you make products or manufacture them, collect all your fan boards. Before Christmas time get each super-fan to make you one Christmas recipe/product. It works like a charm.

#10: Make sure to tag all of your Christmas pins with ‘Christmas’ or fans will not be able to find them. Your descriptions must also be festive and encourage clicks to your blog or website.

These excellent Christmas Pinterest board ideas will help you transform your boards into vibrant, high conversion sales opportunities for your brand. This festive season you can begin to build a solid infrastructure that will convert even better next year. Simply continue to add fresh content to your Christmas boards during the year.

Do you have a brand Christmas board and how does it work to sell for your brand?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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