10 Ways To Ruin Your Social Strategy: The Social Manager Edition #Socialmedia

By on October 7, 2013
social strategy

Social strategy is not a simple thing to devise, or to implement. As a small business social media manager it’s your job to put qualified strategies together to improve your ongoing results. That’s why today I’m taking a long, hard look at ten ways that social managers tank their carefully implemented social strategies.

Are you in need of a powerful blueprint to social media success? Perhaps it’s time you got certified by the world’s most trusted social media university here!

#1: Contract social media fatigue and become a bossy, pushy social personality. Never give in to information overload and take it out on your fans. Even if you only have a few fans.

#2: Social strategy only works if you put the time in. Skipping days, skipping steps and taking shortcuts is a quick route to disaster. There is no such thing as ‘fast’ results.

#3: Getting lazy with your content quality. After a while, any old content will do, right? Nope. If you produce rubbish you wouldn’t read, your fans won’t read it either.

#4: Only publish your own content, like some kind of crazed content island machine! No-one can succeed online on their own, it takes people to build social strategy success.

#5: Turn every single social property into a spam sales pitch. Imagine going over to your friend’s house, but every time you do they try to sell you something! It doesn’t work.

social strategy

Courtesy of empowernetwork.com

#6: You don’t measure your results because something ‘seems’ to be happening or you just can’t be bothered. What isn’t measured online, does not improve!

#7: As a social media manager, you make sure that your social strategy is implemented, once. Then you leave it to rot, with no hope of being updated, ever. It will eventually fail.

#8: Try to do absolutely everything for free. Remember small budgets mean large time investments. If you can’t afford the time, you need a bigger budget!

#9: Assume you know it all. You can never know enough about social media or social strategy, it changes every day. Keep learning or risk becoming irrelevant.

#10: Take the trolling personally. Trolls can be fans, customers and group members too – sometimes people are having a bad day. Don’t let it rile you up enough to act out and tarnish your brand on your social platforms.

If you can avoid performing any of these destructive behaviors during the implementation and execution phase of your social media strategies, then you will make it all the way to social success. These are the mines in the strategy minefield you need to watch out for!

Don’t underestimate the amount of effort you will need to put into your social strategy to achieve the results that you want for your company. Set realistic goals, pace yourself and always, always have a plan in place. Even 1000 fans can be converted into paying customers with the right strategies, and that’s all you need!

Interested in becoming a Certified Social Media Strategist®? Click here to learn more.

Do you know of any other ways that a social media manager can unwittingly ruin their social strategies? Give me your opinion here.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!