3 Universal Social Media Marketing Laws For Your Small Business #Socialmedia

By on October 14, 2013
social media marketing

Social media marketing is the linchpin that keeps small businesses finding new clients, converting existing clients and earning a decent income with online marketing these days. But amidst all the tips and tactics social media managers forget that there are laws that govern all successful social marketing practices online. Today is about these rules!

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The Social Media Marketing Aha! Moment

Every social media manager that works with a small business strategy eventually experiences an ‘aha!’ moment, when they finally figure out what their audience responds to the most. You will reach that point a lot quicker, if you allow these universal social media marketing rules to sink in before your next campaign.

#1: The Law of Scale

Social media marketing success is different to every individual company. Scale is easily one of the most misrepresented features in social media. Viral to a company like McDonalds may mean twenty million people. To your 10 person small business, viral can mean 2000 people.

If you had 100,000 people suddenly interested in your biz it would be detrimental to your company. Website costs would increase, and you would struggle to meet the needs of your new customer base. The only option would be to expand, but rapid expansion can lead to disaster. Learn how to work with social media marketing scale to become successful.

The Takeaway: Properly defining scale will better help you measure success as you implement your strategies. What does social success mean to your business?

#2: The Law of Humility

Social media is not about being the best business that ever came to exist on this planet. As more and more businesses break into the online arena, ‘best’ is taking on a new meaning – insincere. Instead of announcing that yours is the best, be creative. What makes your business better and how will this attract genuine followers to your platforms?

social media marketing

Courtesy of lerablog.org

Pick an angle and run with it. Often, different gets more attention online than ‘the best.’ Then, when your fans love you, they will tell others that you are the best, which is far stronger than any silly ‘I’m the greatest’ campaign ever run.

The Takeaway: Enough ‘leading’ and ‘best’ and ‘most advanced’ these words mean nothing to your fans and customers. Be different to be noticed and respected.

#3: The Law of Real Life

Somehow, social media managers evolved to believe that all action takes place online. This is the opposite of the truth. The online space is a platform. The most you can do there is discuss things. But first, you need something to talk about! That is why social media marketing works better when your brand is out and about, and making things happen!

Attend conferences, workshops, seminars, go to events, do your daily work – but rig a system of recording it all for your social media pages.

The Takeaway: Get out there and record what you are doing in the world as a brand, using apps like Evernote and social proof like images, videos, podcasts and other media.

Clearly these are the laws of social media marketing that few small business owners stop to consider. If you can take these to heart, your social media journey will be a lot smoother. Knowledge tells us to hurry to meet success, wisdom tells us to properly understand it. Use these laws to redefine how you have been working with your current social strategies.

Which of these universal laws of social media marketing do you follow?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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