5 Profound Ways Social Media Benefits Email Marketing #Email

By on November 22, 2013
benefits email marketing

What benefits email marketing more than nearly any other kind of marketing tactic? Social media of course! When you integrate social media into your email marketing campaigns, you can experience huge leaps in your email conversions, which means more profit and engagement for your small business brand.

Cross promotion is not only platform specific, it’s tactic-specific, which means that you can ‘socialize’ your email campaigns by adding in some unique social elements.

#1: Your Email Hashtag Campaign

Hashtags are growing in popularity, as they are used across nearly all of the main social media networks. To capitalize on your next event, launch an email hashtag promotion that invites your fans to follow a story, promotion, competition or blog series via a hashtag.

It benefits email marketing because it converts your email subscriber into an active social fan that will engage with your brand. Any good marketer knows that the more engagement you get, the closer you are to making those sales.

#2: Flickr and Instagram For The Win

It’s common knowledge online that few images convert as well as Instagram photos, and you can use these or your images from Flickr or Pinterest to build yourself an engaging (instead of static or flat) product line-up. Including fan comments and likes increases the likelihood that your email subscriber will engage, share or buy your recommended products.

#3: Fan Appreciation Strategy

Fan appreciation really benefits email marketing in that it allows the rest of your email list to see how much you value, and reward, your social media fans. Include competition winners, top commenters and top engagers – to showcase who they are to your list. Free promotion for them, means increased sharing and engagement potential for you!

benefits social media

courtesy of getresponse.com

#4: Crowdsourced Email Commenting

Email can be very boring, especially when you’re hearing the same brand-speak every week. Spice things up by including the best quotes from your fans, across all of your social media properties. This benefits email marketing conversions, as it gives your campaign a social value – for the fans included and their networks, and for your online reputation.

#5: Add Fan & Expert Endorsements

An uncommon tactic in integrated social email marketing is to use both expert testimonials AND fan testimonials. If you are selling a product for example, it adds value to see endorsements from experts, but at the end of the day the experts are not ‘using’ the product. Adding fan testimonials and endorsements can really boost your sales.

Always use real fan and expert photos when you use this tactic, and clearly mark who your experts are and who your fans are. This benefits email marketing because it allows your potential buyers to see two sides to the sales coin – and transparency like this means sales!

By adding these into your next campaign you will see how social media benefits email marketing for yourself. My advice would be to split test your results, to see which social elements would best compliment your various email blasts. Make sure that your audience is segmented, and that you have some decent tracking software in place.

Read about automated email marketing services in our previous post here.

Growing your email list, extending your reach and really connecting with your audience is not as easy as it looks! How have you managed to increase your email subscribers lately?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
  • Jason Davenport

    Very useful post. I will apply some of the ideas in my business. Thank you!
    It seems that social media marketing and email play very well together.
    You can also make contest that require sign up to your email newsletter for the number to call or clue etc and then in order to begin participating in the contest they need to post something on social media.

  • K_Smith

    One of the biggest benefits of social media is that your fans and subscribers are the ones generating the content. It’s practically a goldmine at your disposal, so why not utilize it to your advantage!

  • Guest

    One of the biggest benefits of social media is that your fans and subscribers are the ones generating the content. It’s practically a goldmine at your disposal, so why not utilize it to your advantage!

  • Charlie Homer

    Actually that’s a good question. I haven’t checked if there’s an increase of my email subscribers. It’s a good thing this post reminded me. I’ve lost tracked now on what to do but this site has everything so I am just thankful to you John.

  • Salvatore

    Social media really made our email marketing a revenue generator for our business. Our clients were happy to sign up on our Social Media sites, and that gave us the ability to promote our monthly deals. They already knew us from our social media pages, so they were getting information from a “friend” and didn’t see our emails as a sales letter. It’s a great idea, thanks for posting such useful information. You must be getting really sick of me thanking you. Sorry, but it’s deserved!

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