7 Effective Ways To Raise Your Search Engine Ranking

By on December 9, 2011
google-search-engine-rankings

These days it’s not enough to have a web presence, you need to be ranking for the best search terms in your niche. If your business website has been struggling to get onto the first three pages of Google, we have some great tips for you. Best of all, these tips are all based on social media, and are easy to integrate into your online marketing strategy.


#1: Add a Blog To Your Website

Google is mad about fresh content, which is why static websites that don’t have blogs, don’t rank well. You need a blog on your business website domain, so that you can add new content to it on a daily basis. Google will see that your site has nice new content all the time, and automatically boosts your ranking.


#2: Include Keywords in Your Blog Posts

What’s better than fresh content? Fresh content with great keywords! Whenever you publish a new post, make sure that it’s optimized for the search engines. Use high and low competition keywords, to attract people to your blog. Use your Google keyword tool for research, or a WordPress plugin like Inbound Writer. Both will help you rank like a champion!


#3: Write For Links

For a triple whammy, write posts that you know will get linked to by top ranking blogs and websites. These are called ‘link-bait’ posts, and are edgy, controversial or very interesting. The easiest way to do this, is to write a blog based on someone else’s blog, credit them for it and invite a response.


#4: Use Google Places and Optimize It

Sign up for Google Places and use the code on your website. When you’re going through the descriptions, use the right keywords to increase your chances of being found in general searches. Always include your location in the keywords, and track your clicks. Adapt your keywords as needed based on the free analytics Google provides.


#5: Optimize Your LinkedIn Page

If you need your business to be on the first page of Google, create a LinkedIn page for it, and optimize. Do this by carefully inserting great keywords in the information section of your page. Be sure to include links to your other social media pages, and your business website here for an additional boost.


#6: Youtube Videos on Your Website

Youtube is the second largest search engine in the world, and it’s owned by Google. Post business videos to Youtube, then embed them on your business website. You’ll get more traffic coming from Youtube, and more traffic going to your Youtube page It’s a win-win! Remember to optimize each video title, description and keywords for best results.


#7: Internal Linking Power

Need to get your pagerank up? Work on your internal link network. That means create a network of links on your business website that leads to other pages. People will spend more time on your site, you’ll get more traffic, and Google will rank your site higher than ever before.

How do you raise your search results? We’d love to hear from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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