The 8 Best Automated Email Marketing Services EXPOSED #Email

By on November 22, 2013
automated email marketing services

Automated email marketing services give the small business social media manager the opportunity to automate part of their email marketing strategy to save time, effort and of course – valuable resources (like money!). Today I’m taking some time to explore the world of email marketing services, and which of them best automates your repeat business.

Oracle recently reported that emails sent per 1000 contacts has grown by 42% over the last 5 years. I have thousands in my inbox, proof enough that email is alive and kicking.

#1: SimplyCast

One of the best automated email marketing services available today, SimplyCast focuses on social integration while offering comprehensive automation tools that we love. Great templates, a drag and drop interface AND highly responsive support staff.

#2: Active Campaign

My second favorite automated email marketing services come from Active Campaign, with a simple interface, lots of tools, support AND great scalable pricing. In fact, small business social media managers can start using it for free, until they reach 2,500 contacts.

#3: Act-On

Pricey automated email marketing services, but still one of the best. When your small business gets serious about tracking, lead management, social campaign management, CRM integration and automation marketing – Act-on makes things happen.

#4: Click Dimensions

A surprisingly great system that offers lots of tools and empowers small business owners to manage their customer relationship strategies via automation, simply and effectively. However, again not the most affordable option in the world.

#5: HubSpot Email Marketing

High conversion automated email marketing software that is brilliant to use, but fairly expensive, and works on a per month payment system. If you’re willing to pay though, you get an inbound marketing email program that makes you serious money.

automated email marketing services

Courtesy of overgovideo.com

#6: Exact Target

A marketing automation leader, Exact Target is part of the Salesforce group, and they know a thing or two about automated email marketing services. Plan, personalize and optimize your emails with this paid service. The result can be staggering!

#7: Vertical Response

Super easy email marketing with the option to test the program for 30 days for free first, which is just enough time to realize that it works. They also offer pay as you go options which tend to suit the cash strapped small business owners. A must-try.

#8: Infusionsoft

An absolute leader in automated email campaigns, but not the cheapest option. Still, if you’re looking to expand and convert your list aggressively this is the software that will do it. Made for small businesses and ease of use, and particularly great for e-commerce lead generation.

There are many routes to take when first choosing your automated email marketing services. Look for scalable pricing, consistent delivery, real support 24/7 and the simplicity of the tools and processes offered. No small business social media manager wants to struggle with an advanced email tool that takes 6 months to learn.

Automated email marketing is a big part of keeping in touch with your buying public. What challenges have you faced manually preparing your email marketing campaigns?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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