All posts by John Souza
4 Compelling Reasons to be on Instagram
Is Instagram for you? More brands should be asking themselves this question in our ever more social media world. With over 300 million users, and having been recently named as the fastest-growing social site, Instagram can be...
- Posted February 6, 2015
Playing Social Media Ball
Although it didn’t break the internet, Super Bowl XLIX (that’s Super Bowl 49 for the Roman numeral-averse) broke records to become the ‘most-tweeted’ NFL-related event and American sporting event in history. The 2014 FIFA World Cup Semi-Final...
- Posted February 3, 2015
6 Tips to Getting Twitter Hashtags Right
Peppering your tweets with every hashtag you can think of may seem like a great way to get noticed but believe me, it’s not. Neither is piggybacking on hashtags that have little relevance to your business or...
- Posted December 3, 2014
2 Ways To Make The Most Out Of Facebook Ads
Starting next year, Facebook will clamp down on the organic reach of posts that look like ads that sell a product or service, asks to install an app, and other similar calls to action. Facebook says it is...
- Posted November 18, 2014
Mark Zuckerberg, gray T-shirts, and personal branding
In his first-ever Q&A session, Facebook’s Mark Zuckerberg explained away his penchant for wearing gray T-shirts as a matter of efficient resource management. In his own words, Zuckerberg says he does this to “clear my life so...
- Posted November 11, 2014
6 Tips to Generate Leads and Get Clients through LinkedIn
When it comes to B2B lead generation, LinkedIn remains a top favorite among social media marketers and networkers; giving companies the ability to acquire clients through Linkedin. This shouldn’t be surprising if you consider these stats: As...
- Posted November 3, 2014
Facebook Marketing: Life After “Like Gate”
Just in case you haven’t gotten the memo yet, by November 5, Facebook will close the “Like Gate” shut. This means Pages will no longer be allowed to require users to like their pages in order to...
- Posted October 22, 2014
Major League Baseball: Who Wins the Social Media World Series?
There are tons of stats to follow when it comes to Major League Baseball. Batting average, home runs, pitches thrown per inning, assists and stolen bases allowed are just a few and the list goes on. There’s...
- Posted October 22, 2014
Destination XTC: New Infographic Maps the Path to Tech Startup Success
The Extreme Tech Challenge, launched this year by MaiTai Global, brings together targeted resources and world class advisors to help high-energy, wicked-smart entrepreneurs that are executing on big ideas. The challenge aims to lower the friction to...
- Posted September 18, 2014
Can the Success of the Ice Bucket Challenge be Duplicated?
Now having raised $100 million in donations, the ALS Ice Bucket Challenge will definitely top everyone’s Best Campaigns of 2014 lists. Launched by the ALS Association to promote awareness of amyotrophic lateral sclerosis or Lou Gehrig’s disease, the campaign...
- Posted August 29, 2014