Best Ways To Use Vertical Email Marketing in 2014 #Email

By on January 15, 2014
vertical email marketing

Vertical email marketing is set to improve in 2014, so many social media marketers are reorganizing their list strategies. How will you sell to your existing email list this year? Which tactics will work best? Today I’m bringing you some great tips on how to use email creatively with other social media this year.

For ecommerce sales especially, you will want to ramp up your existing vertical email marketing strategies in 2014. The money is in list nurturing and loyalty programs.

• Think about creating short email newsletters – 250 words long or less. These shorter emails can produce more clicks, and they hold attention for longer. Mobile users are also a lot more inclined to actually read your email.

• Consider vertical email marketing analytics as a way to organize, prioritize and segment your existing email list customers. The better your analytics program, the more streamlined and personalized you can make your one-on-one emails.

• Based on predictive analytics that runs on your ecommerce site, market your products to each email list customer based on their buyer behavior profiles. You will get much higher click through rates, and your cross and upselling will improve.

• Link your vertical email marketing campaign with your blog to get more blog readers and interactions. Simply send your list an email containing the weeks showcased blog posts with a short description and a link. Test which formats work.

vertical email marketing

Courtesy of ichitect.com

• Leverage your email list by always sending them something special or exclusive. A repeat buyer would appreciate a personalized 10% off coupon. Get your coders to create a format that makes the sales email really personal and genuine.

• Talk to your vertical email marketing list through your mails. Identify 5 of your best customers and ask them for quotes. Then turn these quotes into a blog post that you can share across all of your social media pages for more sales.

• Institute an email marketing customer loyalty program. For every coupon they use, make them eligible for another coupon, discount or reward. Work on a points system – or link your engaging app to your email program to improve engagement.

• If you don’t already do it – segment your lists! An easy way for a small business social media marketer to do this is to invest in the right email software. Certain software segments your lists automatically, according to what people buy or do.

• Social media awareness is the latest CRM technique to enter the vertical email marketing space. Simply create an email appreciating or showcasing your best fans, buyers or friends from Facebook, Twitter, LinkedIn and Pinterest – to get more community springing up around your brand.

In 2014, there are dozens of ways that you can use vertical email marketing to improve your sales, community and engagement online. The trick is to make sure that you test and analyze all of your data with the right email programs. Otherwise you’ll be lost at sea without a compass – and that won’t improve your campaigns one bit.

What is the best way that you have found, that greatly improves your vertical email marketing campaigns?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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