Blunders That Will Kill-Off Your Facebook Fanbase

By on January 24, 2013

Facebook marketing can be a tricky business, especially when you – as a busy owner – have to deal with the constant changes and updates that they have scheduled. You might have noticed people losing fans recently. Today I’m going to detail the marketing blunders that will kill-off your facebook fanbase and chase them into the arms of another company.


Marketing Blunders That Will Kill-Off Your Facebook Fanbase

We’ve all read about those Facebook marketing mistakes that you can make. ‘Don’t speak at your fans, speak to them.’ ‘Post lots of images to get interaction.’ These are broad, common sense mistakes that you shouldn’t be making. What about those harder, hidden blunders that YOU don’t even know about? They could be losing you droves of fans!


Marketing Blunder #1: No More Buying Fans!

You might have noticed your numbers dropping recently, and that’s because the Facebook marketing team is tightening up their ability to find and delete fake accounts. When you use services that offer you Facebook fans for a fee, these companies will insist that they are offering you real people. This is just not true.

In fact, Facebook is cracking down on all pages that bought fans – leaving you without anyone to talk too. In the past, you could buy fans just to get started on Facebook. Now, you really shouldn’t waste your money.


Marketing Blunder #2: Ruining Your Contests

It’s SO easy to break the rules regarding contests on Facebook. As a Facebook marketing expert, I’ve dealt with clients that simply can’t understand why their contests were pulled down or banned. Here are some rules to clarify what you can and can’t do.

You may not ask people to like other Facebook UI functions in your competitions, and you have to use an APP to do it. Your competition should state that it has nothing to do with Facebook, and winners can’t be notified on Facebook, ever.


Marketing Blunder #3: The Facebook Market

Not understanding the Facebook market can cost you fans. For example – if you behave like you’re on Twitter when you’re on Facebook, this can be great, or terrible for you. Great – because people love short, call to action posts with images, and terrible because using hashtags on Facebook makes sensitive fans crazy.

Have you ever actually tested which posts get you the most responses before? Facebook marketing is actually about doing your own testing and analysis.


Marketing Blunder #4: Not Pushing Your Products Enough!

Let’s be honest, whether your fans are using Facebook mobile or desktop, you want the same thing – leads and sales. But are you doing enough to get them? We are warned so often that Facebook marketing is about people, that we forget to SELL stuff to them, or our pitches or efforts are too weak to get noticed.

If you can’t sell something blatantly, post it on Pinterest – then repost the pic on Facebook and let the sales funnel work. Facebook marketing in small businesses can be a little more aggressive at times.

These four massive Facebook marketing blunders will send your fans packing, and you can’t afford to lose any more of them. Do yourself a favor and start selling properly, no short cuts, no tricks – just daily work.

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What is the worst Facebook blunder you’ve made to date? Any great stories? Share them here.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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