Building Your Brand Online Using Social Media

By on February 4, 2011
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There is no doubt that social media has brought a host of new brand exposure opportunities to light since it started gaining ground. Today, we see small businesses making a name for themselves online with nothing more than excellent social media branding, and an internet line.

social media interaction

Courtesy of annemariecross.com

Some of these businesses are still in the garage of people’s houses! But that doesn’t matter anymore. The only thing that matters these days is perception through interaction.


Perception Through Interaction

Now that social media has paved the way for global exposure, anyone can take their business from nothing to something in a year. It all begins with the control of perception. A small business in Texas, doesn’t mean anything to anybody – nobody knows about it, it might as well not exist. They have their small handful of clients and their business remains small for years.

That same business, that discovers social media, has an entirely different future. They learn to use social media to help dominate specific keyword combinations, and as a result they become the most popular, well known business in their niche, in Texas. All it takes is constant and unyielding interaction.

If you can control the way the world sees your business ‘cool, progressive, smart, on-the-ball’ you can attract your ideal client from cyberspace. Social media if anything, is a way to spread your brand all over the internet. The more people see your brand, the more willing they will be to buy from you. It’s the familiarity concept that has always worked so well.


How Do You Use Social Media To Build Your Brand?

Put up a website. Register with Facebook, Twitter, LinkedIn and start a blog. Then expand your social media range to include social bookmarking, video marketing, image sharing platforms, social news sites, social search sites, question and answer sites and podcast communities.

Blanket your brand all over the internet using social media. Then (and this is where most people get it wrong) perfect your interaction on each platform.

It’s only via complete control of the interaction you have on each platform, that you can control the perception the world has of you. On the internet, you’ll find a million and one ways to excel on a specific platform.

Do this for long enough, and people will start to take notice. Your community will grow. People will decide that you’re the niche authority they’ve been waiting for. Even if it’s in a small localized community.

Build your reputation and your brand power will grow. Social media can do all of this for you, but you have to commit to doing it the right way. Working with social media is almost like filming yourself saying something and then playing it on the seven o’ clock news. People are going to see it. Your messages will be heard.

So make sure that what you’re saying is carefully planned out. The number one way to build your brand power these days is – social media. Start now!

How do you build your brand power online?
Tell us now!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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