Content Curation 104: Keeping Your Pulse On The News

By on May 21, 2014
Content Curation LinkedIn Pulse


This is the Final Chapter of your crash course on Content Curation.

It’s important that you start from part 1 of the series as it establishes the primary foundations of your Content Curation strategy (RSS), while parts 2, 3, and 4 (today’s article) arm you with additional ammunition.

Content Curation 101: Setting Up Feedly as Your RSS Reader

Content Curation 102: Using Flipboard As Your Mobile News Engine

Content Curation 103: The Best Way To Use Paper.li

While there was a lot of information to consume in parts 1-3, we saved the easiest for last. Enjoy!

Content Curation 104: Keeping Your Pulse On The News

In April of 2013, LinkedIn acquired Pulse for a cool $90M in stock and cash.

In February of 2014, LinkedIn opened up its publishing platform to allow all users the opportunity to write and share longform posts to their LinkedIn profiles.

With LinkedIn Pulse and LinkedIn’s Publishing Platform, you now add a staggering 1-2 combo to your already deadly mix of killer content.

How To Use LinkedIn Pulse

The good thing about LinkedIn’s acquisition of Pulse is that now the two are integrated under LinkedIn’s platform.

You can easily access LinkedIn Pulse on the web by visiting LinkedIn Today, or by downloading the LinkedIn Pulse app for iOS and Android here.

Adding or removing content from your Home Page on LinkedIn Pulse takes little effort as they are both done by simply checking or unchecking which Channel sources you are interested in.

For Example: Social Media, Marketing, Advertising, and Technology are some of my top interests and can be reflected in the Channel choices I’ve made.

You can see some of the subtle differences between the Desktop and Mobile versions in their respective galleries below:

LinkedIn Pulse for the Desktop

LinkedIn Pulse Mobile App

I prefer the desktop version as it gives you more content options to choose from and the ability to follow Influencers and Publishers.

Both, however, are very convenient tools to use to find content from experts in your niche.

Content Curation Strategy

After reading through this Content Curation series, you should have a plethora of resources at your disposal now to share with your social networks, to repurpose and put your own spin on a subject, or to just enjoy and absorb as much as information as you possibly can!

Did you find our Content Curation crash course helpful? Then please share our articles and subscribe to our RSS Feed.

If you have any questions, send a tweet to @SM_Impact and we’ll answer you right away.

Thanks for reading!

About David Ahn

David entered the business world as a marketing intern at NanoLumens – an Atlanta tech startup that provides unique digital LED signage. While interning for the company, he found a particular interest in content marketing, social media, and visual branding. After completing the internship, he began his professional career with iFusion Marketing working with Atlanta tech startups. In 2013, he joined SMMU as a blogger, copywriter, and social media manager. Connect with him on Twitter @Dav1dAhn.
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