Email Marketing Week

By on January 20, 2014
email_marketing_week
It’s Email Marketing Week at Social Media Impact

This week our Social Media Manager, David Ahn, is back as he breaks down the importance of Email Marketing and reaching the right audience with your campaigns.

Watch the video, read the articles, register for our free webinar, and grab your copy of TWIS by CLICKING HERE!

Transcript

Hello everyone, this is David Ahn and welcome to This Week in Social Media.

Our focus this week is all about email marketing.

Here are two very important statistics that you must be aware of.

First – Did you know that, on average, subscribers receive 416 commercial messages per month?

Second – Did you know that 64% of decision-makers read their email via mobile device?

… and both of these numbers they are destined to go up dramatically as more and more people adopt mobile devices.

And here’s a bonus statistic for you – Email, when leveraged correctly, is still reported to bring the highest Return on Investment – more than any other marketing channel.[3]

So, the big question is: How can you cut through all the noise and reach your audience?

Read the blogs below that we’ve picked out for you and you’ll learn exactly how.

The first article is a blueprint of how to use Vertical Email Marketing in 2014 to improve your sales, your community, and also your engagement online through testing and analysis of your data.

The second article outlines why it’s so important to target the right audience with your email marketing efforts. Bulk email marketing does NOT work. You must build email lists that pinpoint the right person, with the right offer, at the right time to make an impact with your emails.

Thanks for tuning in today and for those who watched the whole video – we have an exclusive free gift for you in this email that you simply cannot afford to miss.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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