Ultimate Bird Watchers Guide To Twitter Marketing

By on February 20, 2013

Twitter marketing is a complex game to master – but there are loads of lessons from local bird watchers that can help you improve your strategies. Keep reading for the ultimate guide to Twitter marketing; a more social approach to using Twitter. Today, I reveal how the bird watchers of the world would use this excellent marketing platform.


Twitter is For The Birds

What makes a Twitter marketing campaign successful? I would say the combination of Twitter users, a highly interactive account and real life returns, leads or business from your page. All three of these elements need to be what drives your strategy.


Step 1: Research The Many Bird Types

The first step in your ultimate Twitter marketing strategy is to do your research. For some reason, many businesses forget to perform this vital function on an ongoing basis. Be like the bird watcher that is preparing for a trip. Research the accounts that you want to be like or outdo – and don’t be afraid to take note of specific strategies you’d like to try.

Tip! To find Twitter followers be like a bird watcher that preps for a big trip. The more you know about your competitors, the easier creating an engaging account will be.


Step 2: Twitting Marketing Diversity Tools

In the realm of bird watching – without binoculars, a camera and map systems – you’ll never find certain bird species. It’s the same on your Twitter account. If you don’t have the right tools, you’ll never attract any followers or engagement. Make sure that you find and use the most appropriate Twitter marketing tools for your niche.

Tip! Use the new Twitter app ‘Vine’ to capture 6 second looping videos that you can then use to market products, services or extend your brand reach.


Step 3: Use Third Party Sites

How do you find the birds you want to photograph? Easy! With maps. On Twitter, you can choose to use the basic search function, but honestly –third party apps and sites make it easier for you. Use sites like TwitterCounter Search, Listorious and Twellow to become part of the right Twitter communities.

Tip! Half the struggle is following the right people, or reaching out to the right networks. Do this daily by finding a few new birds in the Twitter forest, and your account will thrive.


Step 4: Automation and Personal Contact

When you have your page ready, you’ll need to decide how to run that Twitter business page. No effective Twitter accounts can run manually all the time. You must create set content that you can schedule in a management tool like Tweetdeck. This set content will become the core of your Twitter marketing strategy. You should still post 70% fresh content each day.

Tip! Split the content into 70/30 – 30% scheduled content, and 70% new, fresh and responsive content. Much of this should be talking TO people, not at them.

Twitter marketing is about patience, long term results and consistency. Even if your messages aren’t that strong, what matters most is how you approach and connect with people. Bird watchers know everything they can about each type of bird – you should know as much about your followers, to deliver a better profile experience!

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Can you name one Twitter marketing practice that you use all the time?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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