How To Maximize Your Content Marketing Strategies With Minimum Effort

By on September 21, 2016
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Optimizing your content marketing strategy online can be very easy as long as you know what to focus on. With a little bit of creativity, you won’t have to work more to get better results, just smarter.

Use Company Transparency to Your Advantage

Social media platforms are great at building communities. And your business can become the center of one of these online communities.

Everyone loves to get inside info, especially when it comes to work. And for the increasingly socially aware social media user, transparency when it comes to business practices is an absolute must. So why not combine the two?

Give your customers a behind the scenes sneak-peak. This is going to give your brand a much more approachable look. Users are much more likely to read, appreciate and engage with the content you put out there if they know it comes from real people.

Your brand is going to be much more likeable, and as a result, you won’t even have to create new content. The same posts can become much more effective when you put a human voice behind the words.

And plus, it’s really going to help you create a lasting relationship with your customers. Letting them see what goes on during work hours shows that you have nothing to hide, and as a result it can really boost your customers’ trust in your business.

Engage in Conversations

Social media platforms are for sharing ideas, opinions and generally engaging in conversations. Promoting your business should come second after these concerns.

If you can build an active community around your brand, you won’t even have to promote your business as diligently. It is basically going to do that for you. You can provide them with info and updates to incentive dialogue, and then sit back, and just manage the interactions.

Make sure your social media managers are responsive and engage with customers in a timely manner. They should not be the only ones talking on your page, but their presence should be noticeable at least to some degree. And while they should actively participate in the conversations, they should try to steer them in the direction they want.

As long as the dialogue is not damaging to your public image, you should let it run its natural course. Nobody likes a person who only talks about themselves, and never lets anyone voice an opinion. And that’s going to be true of your brand as well.

Encouraging active conversations is going to provide you with plenty of content, and it can also help you promote it even further. A well-crafted, thought provoking piece that not only answers questions, but also opens up an issue for debate is going to be much more effective than an informative, but ultimately dull piece. All you have to do is shift your focus from your business to your audience.

If you’re unsure about how to approach, it’s always worth looking at the greats, who really know how to use social media to their advantage.

Customers Make the Best PR Reps

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Image Source: Deposit Photo

Most companies have realized by now that social media is one of the best places to promote customer satisfaction. That’s because you can engage with your clients in real time. It can also be a PR minefield if you don’t handle it right because everything is public or can be made public in an instant.

To get the most out of your content marketing strategy, you really need to focus on your relationship with your users. And not just to avoid triggering a scandal. On the contrary, sometimes if a slipup is handled well on social media, it can actually boost your public image more than a positive review can. It shows more clearly that you really do care about your clients first and foremost.

And a satisfied customer can be the best content marketer and PR rep you’ve ever had, all rolled into one. Users are more likely to trust other users’ content rather than when they read something the company itself posted. And it makes perfect sense, if you think about it.

Get an Independent Opinion to Promote Your Business

And while we’re on the subject of user-generated content, consider getting a social media Influencer on board to promote your content. You can also encourage third-party websites to write reviews of your products and services. Even an app as popular as Dropbox can benefit from an unbiased review. It’s going to look much more credible than a your own reviews, plus, you don’t have to lift a finger to write it. Just send over a sample and a nicely worded email.

Influencers have already put in the leg work to get noticed on social media, and you can benefit from their effort as well.  Since they’re constantly engaged with the online community, they’re likely going to have some insights you don’t.

However, influencer marketing works only if you get the right person for the job. If an influencer’s community base doesn’t really overlap with yours, there’s not much they can do to expand their reach. You can’t bring in a person who’s famous for cooking to promote cloud solutions, for example. Their fans are going to be confused at best, and you won’t have anything to gain.

Instead, look towards the people your customers already follow. The influencers’ they admire probably have other fans with similar tastes.

Obviously, for a solution to be as efficient as possible, it needs to be adapted to the problem. Each brand has different needs, and their audience is going to be different as well. Experimentation is key if you want to get the best results.

 

About Harrisson Dawson

Harrisson Dawson is now a professional writer and he specializes in everything technology and business related. He wants to share his knowledge in order to help business owners make the right moves.
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