How To Use Google+ For Business, And WHY!

By on December 27, 2011
google-plus

Google+ has received a lot of mixed reviews lately – but any social network goes through a teething process. And yes, Google+ is a social network, but is it the social network that Google planned it to be? Some experts say no, and reveal how your business can really make an impact on Google+.


The Social Network Vision

From the beginning Google+ launched a massive campaign, and was described as a threat to Facebook, or a network that will rival Facebook and perhaps even slow its growth. Whether it was bloggers or Google itself that perpetrated this idea, we’ll never know. The point is, that Google+ was NEVER a threat to Facebook.

Those of us who have worked extensively on Facebook, understand that this eternal social network machine has no real rivals. How can it? Facebook is an island. Many have copied it, many have tried to outdo it, and they’ve all failed. So, you should start seeing Google+ not as a weak competitor, but as something on its own.


How Google+ Can Impact Your Business

Slowly but surely, experts are realizing that Google+ has merit in other areas. Areas that are highly beneficial to companies looking for exposure, and business presence on the internet. There are numerous search benefits to having a Google+ social account. Google will index your plus account, and rank it very well. This is page one stuff, and enough to interest any savvy social marketer.

Besides the search benefits, Google+ is proving to be a great place to connect with influencers online. Conversation is far more vibrant on Google+, and industry experts tend to share more commentary there, than on platforms like Facebook and LinkedIn. It’s become something of a ‘niche’ paradise.

Then there are the wonderful project management features that have been built into Google+. With circles that you can transform into mini client bases, and hangouts that you can use for conferencing – Google+ is more like an all-in-one, online based social network – where you can build long term, repeat business from existing clients.


Why Use Google+ At All?

Google+ improves your overall SEO, and allows you to branch out, making connections with influencers that you can later transform into business partnerships or social marketing opportunities. It’s also a unique way to create small company related circles, so that you can build up your connections within a client’s company. This is very advantageous to businesses that want to retain long term clients.

Google+ business pages can be instrumental to a well planned social strategy. Put your business on the map by getting your page started today. With a fresh strategy for 2012, your Google+ page will help you drive traffic and support long term relationships. You want to get in on that action early!

Add Google+ to your social strategy now. Use it to increase your visibility, authority and likeability on the internet.

Do you think Google+ is worth using? What have your experiences been with this new social network, so far? We want to hear from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!