How To Find The Right People To Follow on Google+

By on February 20, 2012
googleplus

A few of our readers wanted to know how to find the right people to add to their circles on Google+. So today, we’re dedicating this post to Tony and Angie – and hope that it clears up a few things about creating powerful social circles.

If you’ve been wondering how to find and friend the right people on Google+, this post has a few great tips to offer.

Whether you’re adding people to your circles or trying to get added yourself, you can use these tips to make it work.

#1: Use The Search Function

You’ll see at the top of your business page, there’s a Google+ search bar. If you’re looking for people in your niche to follow, all you really have to do is type in the keyword. A list of businesses will be suggested, as well as some great authorities in your niche. To add a business to your network, click to their profile page and check them out. If they seem interesting follow them!

Introduce yourself on their latest update, by adding in a piece of insightful information. Then check out the company’s community, by clicking on ‘view all’ underneath their circles. Hover your cursor over each name to get an idea of who they are. Add the people you want to chat with to your circles.

Each person you follow is connected to a new community. You can investigate each of these communities to source new people to add to your circles. Only add the one’s that count – you don’t need 1000 people on Google+.

#2: Check Out Google Suggestions

Google will suggest certain people that you might be interested in following. Check in on this regularly, and add the best people from the list. Like I said before, don’t just add everyone to your circles, they need to be structured and targeted to be USED properly. If you don’t use them to interact with people – you don’t need them on your profile!

#3: Use Sparks and Ripples

With Sparks you can save certain keywords to be updated on news that comes in from chosen niches. Save the searches that you find and you’ll be able to view them in your ‘what’s hot’ section of your homepage. The same rules that apply for Google search, apply here on Google+.

Try new keywords and keyword combinations that you’ve never tried before. It’s tempting to just use a common keyword, but you can get so much more out of it, if you try interesting search terms. ‘Ripples,’ creates a mind map of a person’s main social network. If you click on the little arrow next to their posts, and scroll down to ripples – you’ll be able to see who matters most in certain networks.

#4: Use Outside Search Sites

If the whole prospect of wading through mounds of people on Google+ doesn’t appeal to you, try one of these search sites. They specifically index Google+ users and have sorted them into neat categories for us to use. Sites like findpeopleonplus.com, gpeep.com, recommendedusers.com, circlecount.com and socialstatistics.com are a good place to start.

You’ll get some great suggestions from these sites. All in all, I know what people are looking for most is a simple, quick way to find and meet great people. Unfortunately that doesn’t exist yet.

You have to manually source these people, by wading through multiple networks. On the bright side, if you build your network carefully it will become an instant asset to your business.

Want to add in another way to find people to follow on Google+? Please leave your advice below for our community!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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