How To Improve Brand Perception With Social Media

By on June 6, 2011
BuildingYourBusinessBrand

Using social media to improve your brand perception is a great way to manage and monitor what people are thinking and saying about your business. Everything that your business does online, either adds or detracts from your brand perception. You can’t control what people think, but you can influence them if you have a plan.

Your brand says a lot about your business. Take a few minutes to look at your brand, and jot down some impressions that come to mind. Is it bold, modern, edgy? Can you see this just by looking at it, or do you have to spend some time reading or browsing to get the overall impression first? Let’s take a look at how you can use social media to improve your brand perception.


#1: Know Your Goals, Make a Plan

You need to be fully aware of what your brand is communicating to people at all times. Then you need to evaluate whether or not your brand perception is in line with your marketing goals. People react to your product based on your ad campaigns, your slogans, your colors, your content – and the way your brand interacts with people on platforms like Facebook, Twitter, your blog and LinkedIn.

Make a list of what you’d like your brand perception to be, and then work towards enhancing these characteristics as often as possible. Ask for feedback from your community and take note of what they say. Remember that what you think people think, and what they really think – are two very different things. You need real feedback to get a decent reading on your general brand perception.


#2: Cool By Association

One of your priorities should be to form relationships with other leaders in your industry. If your brand is in direct contact with other brands that have the perception you’re looking for – you’ll become ‘cool’ by association. Work to connect and build relationships on platforms like Twitter and Facebook, where leaving comments and getting involved is easy. Pick 5 businesses or people, and make it happen.


#3: Use Social Proof

If you’re trying to promote the perception that your brand is the best, and there are few other brands that can approach it in quality – you need some social proof. Social proof comes in the form of testimonials, positive feedback, comments, discussions, tweets and posts. Prove to your community that you are these things, by having other people in your community reaffirm these perceptions.


#4: Create Content That’s In Line With Your Goals

All of the content that you create and publish on your social media sites, should be promoting the brand perception that you want people to have – of your business. The only way to do this is to consistently monitor your social media content for feedback and conversations – so that you can keep a finger on the pulse of your community. All of your content should say something about your business. If it doesn’t, it’s completely pointless.

And finally, always work to keep your brand perception in check. That means managing negative feedback, handling bad reviews – everything that could ruin your brand perception. Do these things, and your social media pages will help you improve your brand perception over time!

How do you improve your brand perception on Facebook? Leave your comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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