How to Increase SEO: 5 Great Tips to Boost SEO Rankings

By on March 6, 2014
how to increase seo

Google’s search engine determines which pages to index and rank in their searches by crawling the web. Sounds easy enough… until you find out that there are about 60 trillion individual pages out there and that that number just keeps growing.

So, if you have a web page and want to be ranked favorably by the almighty Google search engine, what exactly can you do? Google’s search methods to determine which pages are displayed first in search results are kind of hush-hush. The good news is, even with all the “secrecy”, there are general guidelines, which will get you where you want to be in terms of page rank.

Here are 5 great tips that can increase your SEO and help get you a page 1 ranking:

1. Don’t just use keywords, use key phrases!

Understand that when people search for whatever product or service or information you have on your website, they don’t just type in a single word. People use several words or key phrases to narrow down their search.

To help you come up with relevant key phrases, use Google Trends. It’s free, it’s powerful, and it’s easy to use. To access Google Trends, click here.

For added inspiration, go through each of your website page and ask yourself the question: What words would I type in if I were searching for whatever is on this page? Better still, ask others that same question. That should help you build up your keywords and key phrases list.

  • Bonus Tip: Just because certain keywords or key phrases are popular on Google Trends does not mean they’ll work for you. The more popular they are, the more likely they are used by your competitors and most everyone else in your industry. What you want is to help get your target audience to YOUR website. Achieve that by making your keywords and key phrases lead as directly as possibly to your pages.

2. Write for your audience!

Keywords and key phrases aside, you must provide relevant content to your particular audience.

Google’s search algorithm changes regularly and radically enough to get even the most seasoned SEO experts all worked up. This is the reason why it’s important to remember that the main goal in SEO is to get people to find you and to keep having them come back. The best way to do this is to give them content that they want to keep reading.

No amount of SEO work is going to matter much if your audience does not get engaged enough with your site through your content.

  • Bonus Tip: While you’re at this, still keep keyword density in mind as a big factor in getting your pages optimized. Do it, however, in such a way that makes your keywords and phrases a natural part of your content. Build your keywords and key phrases around your content and not vice versa.

3. Get social!

There are social sharing buttons and they are easy to set up on your website. Use them!

Google is, understandably enough, keen on giving Google+ a boost. Have a presence there.

Other social media sites, like Facebook and Twitter, are great to cross post to and can generate engagement as well as drive traffic to you site. Also, add new content to social bookmarking sites like Digg and Stumbleupon.

check seo stats round

Courtesy of hubshout,com

4. Do a quick-and-dirty audit of your site!

Do you have duplicate content? Remove them.

Are your taglines using your target keywords? Make sure they do.

Are you using your anchor texts effectively and are they SEO-friendly? Start learning about them and get them working for you.

What kind of link sites are you using? In SEO, it is good practice to go for sites with high page rankings over low quality sites.

These are just a few of the methods we recommend to audit your site, but there are many additional things that you can review and do better to improve your website’s SEO.

5. Post great content CONSISTENTLY!

As mentioned earlier, Google changes its search algorithm quite regularly and, sometimes, quite radically. The reason is that Google wants to keep refining its searches to make it more relevant to its users. If Google has that in mind then, clearly, so should you.

Another thing to keep in mind is that, as far as Google Search and your readers are concerned, your content is your pulse. Post rarely and it can give the impression that your site’s on its death throes or, worse, dead.

So keep the content going, keep it lively, and keep it relevant. Good content will keep your readers coming and, where the readers are, Google can’t help but follow.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
  • Pingback: SEO and content writing tips: Week ending March 11, 2014 » SEO Copywriting()

  • http://www.classicappearance.in Rakesh Lal

    Hello John thanks for writing this Article. I would like to know more about Don’t just use keywords, use key phrases! Why we don’t and what is benefits to use key phrases than keywords. My website is http://www.classicappearance.in

    • http://wwww.socialmediaimpact.com/ Social Media Impact

      Rakesh,
      Using long-tail keyword phrases will allow your content to rank higher on Google as the search results will be narrowed down.

      For example: A search for “Digital Signage” will return 18 million results on Google. However, if someone was searching for “Flexible LED Digital Signage” you would filter this down to 200,000 results.

      By researching and including long-tail keyword phrases and not just keywords, you have a better chance of nailing the target audience with your primary offerings.

      Thanks for reading!

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