Infographic: Brands Still Struggle to Measure ROI on Twitter

By on March 21, 2014
Twitter Turns 8

A complete look at the survey’s findings is available at www.smmu.com/research.

“What we found overall is that there are a number of ways brands are incorporating Twitter into their overall marketing plans,” said Souza.

“The challenge is that if marketers aren’t able to demonstrate in black and white how their efforts are paying off, it will be difficult to make the case that Twitter’s paid or unpaid services are worth the investment.”

View the Infographic below which shows the data behind how brands are failing to Measure ROI on Twitter.

Measure ROI on Twitter SMMU

SMMU Survey reveals that Brands Still Struggle to Measure ROI on Twitter

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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