Integration of Blog Content and Social Media Outlets

By on February 17, 2011
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Think of your blog as the centre of all of your social media marketing pursuits. Think of it as the reason that your community continues to read what you write.

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Courtesy of cert-africa.org

While social media sites like Facebook, Twitter and LinkedIn are integral parts of your social media campaign – they are also platforms that encourage ‘quick’ interaction over a long period of time. The constant back and forth that makes these sites worth using, is also the reason your blog needs to be the home base of your business.

Your business website is where you sell your products and services. Your blog is where your community goes to learn more about you, what you know and how you can help them achieve their goals.

Other social media outlets, are for promoting these two core parts of your online business structure. Over time, marketers have found that people don’t really want to be referred directly to a business website. This is why blog content has become so important across other forms of social media.

So how do you integrate your blog content with your other social media platforms? How do you cross promote, and get more people to find and read your blog – extending your reach across multiple social media outlets?


1. Use Themes Across All Platforms

In order to keep your current social media strategy working in harmony with itself – you need your main topics of conversation to revolve around the same subject.

If you’re going to concentrate on Twitter marketing this week, make sure you have a few dozen tweets prepared that are also about Twitter marketing. That way you can generate interest on your social media platforms, and lead traffic back to your blog.

It’s not always about linking, or including a link that says “hay, check out this post on…” If you can put together a 1 week strategy that works to create enough interest and hype, eventually people will be asking you when your next series on Twitter marketing is coming up! That’s assuming all of your blog content is outstanding of course!


2. Don’t Forget To Cross Promote

These days its easy to sync your blog with your other social media pages –so that when you click publish on your blog, a promotional piece is also published on your Twitter and Facebook pages. But this is not always ideal.

Sometimes it’s best to do it manually, so that you can change the message every now and then. If you find a statement that works particularly well, then by all means use it repeatedly – but remember that your community will eventually start to overlook auto comments. Don’t get into the habit of letting automation do you promotion for you!

In order to run a successful social media campaign, there’s no doubt that your social media pages have to be integrated with your blog strategy. Yes!

We said blog strategy! You should research, plan and develop themes each week, and try to create fresh, new and interesting content to put your campaign ahead of the rest. Then use your social media pages to gather outside readers, generate hype or expand your readership.

Do you take your blog posts into account when planning your social media strategy?
What’s your favorite topic to discuss? Let us know!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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