Is About.Me Worth Using For Your Business?

By on April 15, 2011
about-me-profile-page

There hasn’t been much hype about About.Me because it really is the most simple social media idea to be launched in the last ten years. But simple can be very beneficial, especially if you’re a business. About.Me is nothing more than an online business card.

In fact, it acts as a virtual extension of your business card. So far, very few people use it other than digital marketing enthusiasts, designers and other web based professionals. But this will change, as About.Me becomes a tool that will support and improve your business reputation. Here’s how.


1. Your Personal Online Business Card

People are discovering that About.Me has applications beyond the virtual realm. They are adding it to their real-world business cards to enhance their personal profiles, to their email signatures and websites.

Imagine if you had one central place where your clients could visit, to find out more about you. Not your business, not your team – you. It gives you a chance to explain who you are, and what you’re all about in a short and sweet manner. The benefit? People can find out who you are in one click, instead of wading through a sea of additional social media pages.


2. Collecting Your Pages in One Location

Now that most social media is connected, it may be simple enough to jump from one to the next – but there’s something pure about starting from an About.Me profile. Because you are able to add nearly all of the additional social media pages you like below your description, it acts as a central base for all of the various online versions of yourself.

Many people have two kinds of business cards – one for their position in a business, and a personal one for networking. About.Me really unites these separate roles by literally creating a complete online profile for you. All it takes is one high res image, a clean write up and all your social media buttons below that. The result? Harmony – you have to love it.


3. Another Blanket Tool For SEO

The great thing about this site is that no maintenance is required. You don’t have to post updates, or retweet comments, there are no group discussions to join and you won’t get into trouble if you don’t recommend pages to view when you’re on it. It literally takes 5 minutes to set up, and its there forever. Your own little piece of harmony among the usual social media chaos.

The benefit is obviously that it will help you improve your rankings on Google, without you having to work at it everyday. When people search your name and want a quick ‘who are they’ there it is, waiting for them. Your digital, interactive business card – waiting to lead them to all of your other social media profiles.

Our thoughts on About.Me are simple. The site brings you one step closer to having a complete social media profile online. Whatever you’re doing right now, stop doing it. Go get yourself an About.Me profile. It’ll help you find the right balance between business content, and personal promotion.

Do you have an About.Me profile? What do you think of this site? Let us know, below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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