Keep The Peace! Avoid These 5 Common LinkedIn Mistakes #LinkedIn

By on November 5, 2013
common LinkedIn mistakes

Common LinkedIn mistakes may run into the hundreds, but for the sake of world peace day this month, I am bringing you five of the worst mistakes that you can possibly make on the platform. Warning! This blog post will change the way you use LinkedIn forever…you could be making these horrible mistakes right now. Read on and find out!

Otherwise you can always opt to sign up for our remarkable full course on Advanced LinkedIn here, for people who are serious about business networking.

#1: The LinkedIn Mistake That Makes People Angry

The first of the common LinkedIn mistakes is to never, ever spend time building an email list, only to spam people will horrible sales and even worse sales pitches. No-one likes to be sold to, and you will find your connections thinning out over time, like a poorly made hairpiece.

Instead! Only send a maximum of 1 LinkedIn mailer per week. Make darn sure that your mailer adds some value to your list, or they will unsubscribe.

#2: The LinkedIn Mistake That Makes People Hate You

The second of the common LinkedIn mistakes will make each and every connection a mountain instead of a molehill. Do not think that sending strangers the standard LinkedIn message is good enough. When you have seen your fortieth one for the day, believe me that individual is going to hate you. Plus they won’t connect.

Instead! Tell the person you are connecting to how you know them, or WHY they should be part of your network. If you don’t know them, then give them a reason to add you!

common LinkedIn mistakes

Courtesy of tommyseilheimer.com

#3: The LinkedIn Mistake That Will Kill Your Credibility!

The third of the common LinkedIn mistakes will kill your credibility quicker than a duck hunter at an overpopulated duck pond. Your profile needs to be professionally written, and it is about your entire career – not your job. If you don’t spend any time telling your personal career story, don’t expect anyone to believe that you have one.

Instead! Focus on writing at least 500 words on your career thus far. Include highlights, achievements and what you ‘do’ for people in business.

#4: The LinkedIn Mistake That Renders You a Crazy Stalker

The fourth of the common LinkedIn mistakes is perhaps the most ghastly of all. If you want to prove to people that you are completely insane, then forget to turn on your ‘anonymous’ setting when you revisit that particular CEO’s profile for the 50th time. People can see who has visited their pages recently, so be conscious of who you are looking at.

Instead! Switch to anonymous in your settings area for more privacy.

#5: The LinkedIn Mistake That Makes You Look Like a Liar

Recommendations are an important part of having a complete LinkedIn profile. The final addition to these common LinkedIn mistakes has to do with your recommendations. They must be real, and they must be sincere. Recommendations that go on and on about your greatness will seem falsified, or like a friend did them for you.

Instead! Only post authentic and brief recommendations that cast you in a professional and positive light.

Do you have a potentially life-saving LinkedIn mistake to share with our hungry readership? Add in your LinkedIn mistake, and we might do a post on it!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
  • http://spectralightsms.com/ Mark Madere

    John, I really can’t stand getting the “standard LinkedIn message” when people want to connect. I’m constantly preaching about that when I give my “Power of LinkedIn” presentation.

    • http://wwww.socialmediaimpact.com/ Social Media Impact

      Yes Mark, the standard LinkedIn message is SO impersonal that it is actually OFFENSIVE – especially if you have met that person offline!

  • Gloria Rand

    Great list! I would add one more – endorsing people for skills only in hopes of receiving a reciprocal endorsement. This gamification aspect of LinkedIn turns me off and is why I much prefer reading recommendations!

    • http://wwww.socialmediaimpact.com/ Social Media Impact

      Absolutely Gloria, some users just endorse others like a popularity contest. It really is a meaningless system.

      Written recommendations are still where it’s at – they are so much more personal and offer insight into what that LinkedIn user has provided!

  • Pingback: Don’t Do This On LinkedIn! | O'Connell Consulting Group()

Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!