Kristi Hines Spills The Beans On Twitter Strategy And Tools

By on February 28, 2013

Kristi Hines is a professional blogger that specializes in social media platforms for business. She has some great opinions on Twitter tools and strategy, which is what I’m going to investigate today. You should find some top-notch tools and tips in this article from Kristi, she’s a world class blogger with a lot to share!


Who is Kristi Hines?

There are people that live in the background, but really deserve to be in the spotlight online. One of these people, is Kristi Hines. She blogs for sites like Social Media Examiner, Kissmetrics, Search Engine Journal, Wordtracker and Search Engine Watch.

Her own blog, Kikolani.com, is about blogging and being a professional content producer. Kristi Hines is also an avid social media expert, and knows a lot about marketing on sites like Twitter and Facebook.


The Twitter Tools and Strategies You Should Be Using

According to Kristi Hines there are several tools and strategies that you can use to improve your results on Twitter. Twitter strategy is notoriously difficult, especially for a novice business person online. Act on these excellent tips.

• Use Bit.ly to track your Twitter links, to see how many people click on them and when. That way you can measure the impact of each tweet effortlessly.

Kristi Hines loves Buffer, an excellent tool to hit the internet and the smart way to publish your tweets. Use buffer to schedule your tweets and use their incredible analytics system which helps you determine the reach and impact of your tweets.

• If you have a team of people working on your Twitter page, use a tool like Hootsuite or Cotweet. They allow multiple users to work off the same dashboards, creating, organizing and scheduling tweets. They also have nice analytics to use there.

• Do you struggle to get content to your fans? How about creating a newspaper for them in one click? All you have to do is add your Twitter account, and it will curate tweets for you in certain hashtag categories. Great extra for your fans.

Kristi Hines also likes SocialOomph, another Twitter tools that simplifies the chaos of using Twitter. Secure your page, use link shorteners, create, schedule and track keywords. Michael Stelzner of Social Media Examiner uses this tool.

• Simply taking the time to select the right tools to use on Twitter can rapidly improve how you run your account. Kristi Hines endorses many of the same tools as Jeremiah Owyang and Seth Godin.

There is a real strategy behind which tool you choose. Some focus on tracking, while others are more concerned with the art of tweet creation. Play around with the different tools mentioned here, and decide which one will suit you best.

Like Kristi Hines, I’ve tried Tweetdeck, Buffer, Hootsuite, Bit.ly and a number of other tools. At the end of the day you have to choose one main tool. For small businesses I would recommend using Buffer, as an up and coming management tool.

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What Twitter tools do you use on a daily basis?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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