How To Make an Incredible First Impression With Social Media

By on June 13, 2011
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When people come across your social media pages, what opinion do you think they formulate about your business? First impressions matter, and even more so with social media – where everything is already really transparent. A quick glance at your Facebook page and people can tell what you’re all about.

Are you prepared for that? Let’s find out how you can make a great first impression!


Getting The Little Things Right

You know what social media is all about – interaction, community, sharing – you’ve heard it all before. But do your pages reaffirm these key traits, or not? Leaving your pages stagnant is not a good thing for your business. People won’t join social communities that aren’t active. This means keeping yours updated daily. That way when someone looks at the latest post, they know it’s recent.

Getting the little things right, means updating yes, but it also means knowing how to use your pages properly. If someone lands on your Twitter feed and all they see are quotes from other famous people – their opinion of your feed is going to bottom out. Learn to use all functions daily – or as often as you can, in an integrated, solid social media strategy.


Design, Design and More of It!

The design and general layout of your social media pages is crucial to making an incredible first impression. It’s simply not good enough to look like the ten other social media pages in your niche. You have to do something different for that wow factor. If this means adding social game apps, fun quizzes or niche-related promotions to your Facebook page – then do it! People want to see something different.

Don’t confuse people with your design. There needs to be continuity throughout your social media pages. The first thing people notice on your Facebook page, Twitter feed or blog, is the look and feel of it. If it doesn’t strike you as modern, upmarket or professional, then you need a redesign. Take a look at web 2.0 design online. It’s clean, neat and fun. Whatever your business, that’s the appeal you need.


Do We Need To Say – Great Content?

The fact is that businesses are still taking the ‘cheap’ route when it comes to all of their content needs. Hiring writers that are actually spinners is something that happens daily to new businesses online. They see how much they can save on 100 blogs for next to nothing – the problem is, when people read their content its absolute rubbish. This does nothing for your business reputation but ruin it.

We’ve mentioned before that if you can’t afford to create a ton of content, then become an excellent content curator. Find the best information in your niche and syndicate it for your community.

This will do more for your business than thousands of cheaply written articles. Save, then hire a writer that knows your niche. It’s better to have 10 great articles on your blog, than 400 bad articles that will chase them away. You never know what they’ll read first!

To make that first great impression you need a combination of time and financial investment in your pages. Design, content and interactivity, will help the potential community member make up their mind about your business. Now go out there and make the changes that you need to get yourself a ‘wow’ social profile.

What do you do on Facebook to make your business stand out? Please leave your tips below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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