Pinterest Everything! Creating a Personal Board For Your Blog #Pinterest

By on December 29, 2013
Pinterest everything

To Pinterest ‘everything’ is not an easy task as a social media marketer. There is, however, one kind of board that can add significant value to your ‘online persona’ if you let it. I call it the personal pinboard, and it allows your blog readers to get to know you a little bit better. Today, I am going to show you how to create an emotionally relevant pin board.

The average niche blogger needs to understand that the more people know you, the more likely they are to read what you have to say with real interest and response! That is why a personal pinboard can bring you and your readers closer together.

Building Your Pinterest Blogging Profile

You have your blog, and you have your Pinterest page. Great! Both strategies seem to be working alright, and you have steady traffic running through both of them. What are you missing? The opportunity to share your life with others, like your readers are doing! Bloggers should not be hesitant about personalizing their social media pages.

It is especially good around Christmas time, when people are swapping images like crazy of their own personal experiences and family fun. Where are your family experiences, dear blogger? All brands need to humanize themselves by sharing who their owners and staff are with their blog community. A good step is to set up your own personal pin board.

Creating Your Blogger Pin Board

Assemble your team, and have a meeting. This year the New Year’s office party is going to make a cameo on your business Pinterest page. You should also post personal images of your private family experiences as well. Christmas is a time for giving, so give these images freely so that fans and pinners can connect with your blog on a whole different level.

Pinterest everything

Courtesy of purepinterest.com

  • Create a strong name for your pin board ‘The Brand X Family’ for example. You can also use the words, ‘personal’ as your pinners will get the idea that this board is different from all of your other themed, product or service boards.
  • Share some personal images of yourself, based on your year working on the blog. They can be family, friend or work images – as long as they project the positive, clean culture that you want for your business. Think of the Facebook ‘year in review’ only on Pinterest – and available for your fans to see.
  • Pinterest everything! No really, consider planning to take at least 3-5 pictures for your personal Pinterest board whenever the occasion arises. People want to share in your triumphs and failures, so let them.
  • Come up with engaging personal image ideas for your boards. Do collages for each blogger on the ‘things they love’ or work with different topics to bring them closer to your readership – ’10 things I hate,’ or ‘books I read this year.’

When you are done putting up your personal Pinterest board for your blog, create a blog about it. Explain why you have put the images up and refer your readers to it. Make sure that you caption each image properly so that traffic flows from Pinterest to your blog as well. If you want to sweeten the deal, add an incentive for new email sign-ups.

Use your Pinterest personal board to relate to your reader! How do you use Pinterest to enhance your owned media properties?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
  • http://web-tasks.com/home/pricing Small Business SEO

    Impressive and creative feature “Pinterest Everything! Creating a Personal Board For Your Blog #Pinterest”, thanks -John Souza – for the great post shared..

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