Review Email Marketing Companies For Small Businesses? Done! #Email

By on January 17, 2014
review email marketing companies

In order to review email marketing companies for our small business readers, I had to sift through dozens of larger, more comprehensive businesses that charged a fortune for basic email services. Today I have compiled a list of ‘starter’ email software companies that you will need to get your sales and list engagement off the ground, with little investment.

A full scale email marketing company will not only use highly valuable software to manage your list, they will also ensure that each list member is converted correctly.

Sorting Through The Right Small Biz Email Companies

#1: Mailchimp

Still the first feature-packed email service for small business users, Mailchimp offers dozens of incredible features that allows you to run detailed email campaigns for free. I don’t mean to be blunt about it, but that’s awesome if you have no budget at all, but need to get your list off the ground. Where else can you do it with such style? No-where!

Why? Drag and drop – you don’t have to know anything about code or design.
Where? Mailchimp >> www.mailchimp.com

#2: SendBlaster

To properly review email marketing companies for you, I had to consider that many social media marketers need greater control over their campaigns. With SendBlaster, you can download their software for free and manage your campaigns directly on your desktop. Use their easy WordPress-esque editor, link checker, attach files and get access to great stats.

Why? For more control and split-testing
Where? SendBlaster >> www.sendblaster.com

#3: TargetHero

review email marketing companies

Courtesy of techplusblog.com

Brand new on the email marketing scene is TargetHero, and it’s not bad at all. If you need to grow a small email list to 5000 for free to get your sales moving – this software company can help. Manage your contacts, create awesome campaigns, track your results (live!) and analyze your traffic. It’s exactly what you need for no-mess no-fuss email marketing.

Why? Mailchimp is too complicated, you want simple results.
Where? TargetHero >> www.targethero.com

#4: Reachmail

Another hot (and free for up to 5000 contacts) company is Reachmail – and there is a great reason why they made this list. Even AFTER you have successfully turned your email marketing campaigns into money, if you need to expand it costs you a tiny bit initially. You can send up to 30,000 emails a month for less than $10 and the features are there. Great!

Why? Feature-rich and free for life
Where? Reachmail >> www.reachmail.net

#5: AWeber

Not interested in starting out with free software? That’s okay too. Sometimes a small business social media manager knows that investing $19.00 makes the extra services and functionality worth it. In which case, I would go with AWeber. You can only support 500 subscribers, but you get unlimited emails.

Why? Need a more professional solution
Where? AWeber >> www.aweber.com

To review email marketing companies, you really have to get a sense of what is needed. For the small business social media manager, often all it takes is a free program, some time and effort to convert sales from your new ecommerce site or service business. Then, once this is done – you can invest in the better, bigger and more imposing email companies.

Which of these companies do you think provides the better email marketing services?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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  • JB

    How so? I’m considering them and they seem pretty legit.

    • GillyRoze

      I dont recall now but they did something shady to motivate me to write that…

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