Social Media for Businesses – Popularity Management

By on September 18, 2015
Pride

Social media has a huge impact on how businesses connect with customers. Although today’s business owners understand that they need to be using social media, they aren’t always seeing positive results.

Earning attention to your business through social media means assessing your goals in line with the benefits of each social media channel. Scheduling and delegating your efforts is key in any successful campaign.

Connections

Notoriety in the sphere of social media is not just about who you are- it’s about who you know. It pays to be popular on each social media platform- and each for different reasons. Your business must be active in connecting with users and customers on each social media site. Making connections is as much about having them as it is maintaining them. Never neglect posting on any site for long periods of time.

People want information. Social media is usually a tool for broadcasting content that lives on your main website. Develop interesting content relevant to your product or service as well as informative content that is up-to date with the news. Delivering facts, announcing events and promoting contests are effective ways to engage your social media connections and get more shares of your business page.

Keeping up with industry leaders is a must. For instance, if your company is Rise Heat & Air in Madison, Alabama, you should be friends with HVAC manufacturers. You should be following the EPA, sharing info regarding energy regulations and new standards. Ideally both the EPA and HVAC like, share and follow your company as well.

Among your connections, strive to be the expert. Beyond providing and sharing, you should also be responding to content with new insights, a different angle or with a decisive call to action.

Platforms that Work

Perhaps you still don’t understand the point of Instagram. Maybe you just don’t like it. Maybe you’ve gotten by without it and don’t consider it applicable for your business. Whatever your reason- for whatever social media site- it’s time to re-evaluate the benefits for your business on each platform.

No social media site was created equal to the others. But it’s not up to you to decide whether you like one more than another. Your personal attachment or aversion to the interface of certain social media channels must be put aside. Address what’s right for your business. It’s time to evolve and cut ties with Myspace. Your business should have a presence on current, authoritative sites so as to be found on search engines.

  • Instagram – Instagram can absolutely be used for your business. After all, a good photographer can make anything look interesting.
  • Google+ – Use Google My Business pages with links to maps and websites. Google+ allows you to manage your users with “circles” for keeping interests separate.
  • Facebook – Increasingly business oriented, and offers the largest audience (recently hit the 1 billion user mark in a day.) Paid and unpaid advertising for your brand.
  • Pinterest – A virtual bulletin board of all things interesting. Business-friendly options for posting. It’s an E-commerce and small business staple for visual marketing.
  • LinkedIn – Network with professionals in your field. Post jobs for your business.
  • Twitter – Headlines, fast-paced and topical news sources. Social, economic, political, journalistic, business and personal mashup with a gigantic audience.
  • YouTube – Useful in tandem with other social media sites. Video hosting not limited to entertainment or education.

These sites have proven staying power but things change fast. Research new channels like Periscope. Experiment with marginal platforms like Scoop.it. Play around on similar sites for specific media and compare your results (i.e. Tumblr vs. Flickr vs. YouTube) Try different things but ultimately, decide to use them only if you have time to maintain them and if they’re generating results.

Staying Organized

You have a business to run so how are you to handle all this? Fortunately, there tools to help you use the social media tools themselves. In addition to these tips, staying organized is possible, and easier, than you think.

  • Delegate your efforts. Depending on your company and its size, social media may be an entire job – or a task split up among employees – each responsible for a certain social media site.
  • Create a schedule for posting (i.e. Facebook weekly, Twitter daily, etc.) Have guidelines for each social media site (i.e. images 300 x 300 only on Instagram, 100 words max. for LinkedIn, etc.)
  • Get a Hootsuite account and use it to blast one piece of content across multiple platforms.
  • Spend time responding to users, especially reviews. Revinate is a tool designed to aggregate reviews. “We use it to respond to feedback from Hotels.com. Expedia, Booking.com, Trip Advisor and more. We can address concerns, deepen business relationships, answer questions, clarify statements and thank our guests,” says Fernanda Williams, social media administrator for staySky Hotels & Resorts.
  • Analyze your followers regularly. Monitor progress and use analytics to see traffic in line with conversions from each social media site. Always look for trends and niche audiences as they may inspire new tactics. Adjust your schedule accordingly.

Above all, your business benefits from being popular on social media. Stay relevant in your industry, be engaging, and stick to a schedule.

About Courtney Capellan

Courtney Capellan obtained her B.A. from the Jackson School of International Studies at the University of Washington - specializing in foreign policy and diplomacy. She's a creative technical writer and enjoys contributing thoughts on digital marketing, productivity, social media, international affairs and travel. Away from the keyboard, Courtney practices yoga, plays golf and enjoys the beach with her dog in San Diego, California.
  • http://www.melbourneseoservice.com.au/ Spencer Burnage

    Nice Post!!! And Very Useful information you provide. Now a days social media is popular and compulsory for marketing to business.

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