Social Media Strategies for NGOs

By on December 30, 2015
smsngo 1

Many Non-Governmental Organizations, or NGOs, allocate budget dust towards marketing or their funds designated for this purpose are nonexistent. The goals, however, are often pretty similar to those of business organizations. The problem is how to overcome that gap, and satisfy champagne taste on a beer budget. It gets even worse when we take into account that a bulk of NGOs do not hire marketing professionals. The trick is to increase the impact on social media, raise cause awareness, all while keeping the expenditures low.

  • Brand new: Branding process is the cornerstone of any digital marketing strategy and a must-do. To amplify your online presence, identify the target audience, donors and supporters. Some of the best tools are free, and at minimum most NGOs need a Twitter profile, YouTube channel, and a Facebook account.

    With a prudent strategy in place, it is possible to get the job done with a few platforms, without the need to spread yourself too thin. Get into social media demographics and see what return on investment you can count on. Use recognizable elements like logo and colors to deliver a distinct look and feel throughout social landscape.

  • Guerrilla warfare: Schedule a time each day for social media activities and keep it regular. Encourage debate and discussions, and share information relevant to your business and sector you operate in. Steer away from canned, sterile posts and responses. People want a genuine, personal approach and NGOs should strive to give them one.

    Use guerrilla marketing tactics to recognize unconventional social media opportunities, snatch the victory from the jaws of defeat, and distribute content virally. Get creative and use high-exposure strategies with minimal costs. Consistent activities go a long way, and by pulling this off you can create stir on social media and gain referrals for free.

  • Get visual: A text-heavy content easily overwhelms people who have quite a short attention span today. This is even more the case with those consuming it on mobile devices. Thus, an NGO must be capable to share its story via a series of engaging photos or videos with sentence or two attached.

    smsngo 2

    Social media users like to share interesting visuals, and they boost the number of likes, retweets, and clicks. Utilize free photo editing tools to craft striking visual delicacies. Some organizations decide to crowdsource content creation or use services like 99design and Animoto, because it can be expensive to produce a quality one.

  • All hands on deck: An NGO with a moderate budget must use all resources at its disposal. There are a bunch of excellent free or inexpensive online tools like Google Alerts, Hootsuite and Twuffer that allow NGOs to streamline their marketing activities. They monitor key terms, and inform you when to take action, even post automated updates for you.

    A good piece of advice for those operating on a budget would be to turn to an affordable advertising agency for help, since some specific problems can be solved with outsourcing in much less time than doing everything yourself. Also, business networking is something that can lay a foundation for the online fundraising campaign.

In practice

Not using social media for promotion and exposure is like limiting yourself to the position of a bystander in a burgeoning online crowd. The good news is that it is possible to engage in best media practices tailored to NGOs. Such an organization must try to center communications campaigns around their branding development and plan their activities in advance.

The abundance of digital tools must not make NGOs lose focus, and they must select the networks that are aligned with their audience. So, launch an efficient and well-thought strategy that can attract online donations and internet traffic. Build upon your success, however small it is, and one day you may see the likes and shares skyrocketing.

About Raul Harman

Raul is a B.Sc. in Innovative entrepreneurship and his main areas of interest is digital marketing for enterprises and small businesses. He is also a regular contributor on technivorz.com.
  • http://plagiarismchecker.us/ abhishek babyal

    nice article.this is useful for me

    plagiarismchecker.us

  • Mukto

    grateful to you for this information. hope we will get more excellent work later from you .

    love the website keep up the good work! Don’t forget to check out

    for Airbnb promo code!

  • organizein

    This article is very good and informative. I was looking for an article like this to answer my queries. Thank you for your information. I will look forward to read more of your blogs.

  • http://mattgallant.tv/3x/ Matt Gallant

    Social media has been the ground of marketing these days. And as an entrepreneur, we should always be ready to innovate. Love your article. Thanks!

Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!