Social Personality Types That Work Online

By on February 17, 2012
personality

Have you ever wondered why some blogs are famous and others never make it? Most of the time, you can chalk it up to personality. This is the one defining factor in all of your social media pursuits. If you aren’t the kind of personality that connects well with your fans, then you need a new strategy!

Today we’re going to take a look at the different types of social personality people relate to, and how you can create your own powerful online personality.

A Quick Disclaimer

You might be thinking – “but I’ve heard that being yourself is always best?” While this is true for many people, not everyone can communicate their personality in words. We aren’t all born writers, so it helps to have some guidelines in place!

What’s Your Social Media Personality?

You can fit yourself into one of these 3 categories, which will help you understand how you communicate with people online. From there we will identify what you need to work on, and why. The #1 rule is consistency. Always be the same person on every page.

#1: The Quiet Observer

You post infrequently, and check up on those posts all the time to see if you get any responses. You read tons of social content, but you rarely comment. In fact, you’re a big fan of the ‘like’ button. Your personality online is reserved and hesitant.

You can’t wait around for things to happen online. If you’re going to succeed you need to work harder on the amount of content you post, and respond too. Always speak in the first person, and practice chatting to people on other networks.

#2: The Active Participator

You love to comment on other people’s posts, but you have no idea what to post on your own pages. You tend to think that more is better, because it increases your chances of getting responses. Most of the content you post has no real purpose.

Continue to comment on other feeds, but sit down and work out what people love to talk about in your niche. Figure out a friendly, approachable and interactive way to start conversations on your pages. Learn what interests your readers and use it.

#3: The Rule Follower

You want your pages to be successful so you implement techniques and tactics you learn from authorities. The problem is, that you’re so busy testing what works, your content lacks that personal touch. Strategies are important, but it’s time to inject some life into your social campaign. Not everything has to be done by the book!

Do you fit into one of these three categories? Most of us will relate to at least one of these personality types. If you don’t want to share your private life with your fans, invent an alter-ego that everyone can enjoy. Often when you don’t speak as yourself it lets your creativity run wild, which is great for personal connections.

Most of all, empathize, listen, relate and have fun with your readers. Each post should set up the conversation, and then you have the green light to inject that personality into the comment sections! Tell stories, and let your readers see who you are!

Which one of these social personality types do you relate to and why? We want to hear from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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