All posts tagged "featured"
Combining Social Media and Customer Service: A Genius Idea
Technology has changed the way we do business. Customer service shouldn’t be excluded from that realization. In fact, customer service representatives should be ecstatic about this new development. After all, combining social media and customer service makes...
- Posted September 23, 2014
How to Make the Most of Your Brand’s Google+ Account
As far as social media platforms go, Google+ is still the most neglected of the big hitters, but why? A study from last year showed that, in monetary terms, a referral on Google+ was worth almost 5...
- Posted September 22, 2014
The Art of Responding to Social Media Comments
If you’re unsure of proper social media etiquette, given the array of social media platforms out there and the different types of fans and followers each one attracts, here’s a simple rule of thumb: Think of each...
- Posted September 8, 2014
Infographic: Social Media Etiquette Guide for Business
The social media world has ballooned to an unprecedented 1.5 billion+ users spread across a variety of social networks. The potential reach, impact, and financial incentives in social media advertising have created a new industry unto itself....
- Posted September 2, 2014
Can the Success of the Ice Bucket Challenge be Duplicated?
Now having raised $100 million in donations, the ALS Ice Bucket Challenge will definitely top everyone’s Best Campaigns of 2014 lists. Launched by the ALS Association to promote awareness of amyotrophic lateral sclerosis or Lou Gehrig’s disease, the campaign...
- Posted August 29, 2014
Top 7 Ways To Greatly Improve CSR Through Crowdfunding
Companies across America are partnering with community organizations and crowdfunding platforms to leverage their social reach and extend their (corporate social responsibility) CSR messaging. It is becoming an accepted form of CSR activity, with very little downside...
- Posted August 21, 2014
Social Media Posts: When to Tweet, Share, Post and Pin
To successfully optimize social media posts to ensure engagement and ROI, it’s critical that posts appear in your timelines and feeds during periods when your followers are typically online. In fact, one of the most popular questions...
- Posted July 30, 2014
Facebook Save: Marketers Weigh In
This week, Facebook is introducing Save, a new feature that allows users to bookmark items and check them out later when they have more time. Only the user can see the items, unless they share them with...
- Posted July 23, 2014
Social Commerce: 3 Mistakes Most Retailers Are Making
Retailers have a unique opportunity to improve consumer engagement through search and social commerce, but the reality is that most are missing the mark. Despite an increasing number of retailers using social media and digital advertising, a...
- Posted July 22, 2014
Four Twitter Mistakes You Can’t Afford to Make
Congratulations! Your brand is on Twitter. You have a great opportunity to promote your brand story, grow your network, and maybe make a few easy sales. While it can be a pretty casual place to communicate, don’t...
- Posted July 22, 2014