All posts tagged "social media"
Small Business and Social Media
Social media is gaining ground – but what does that mean for the average small business owner? Can you really use social media platforms to leverage your brand, boost your online credibility and make more sales? Many...
- Posted January 31, 2011
Social Metrics That Companies Should Monitor
Every great social media strategy needs to be monitored, measured and analyzed – so that you can improve on it over time. Unfortunately, because social media is still so new, many first time strategists don’t have any...
- Posted January 28, 2011
The Social Media Strategist – Should YOUR Business Hire One?
It’s an exciting time, with businesses all over the world dividing into two groups – those that want a social media strategist, and those that have no idea what a social media strategist can do for their...
- Posted January 5, 2011
Bridging The Gap: Turning Your Community Into Clients
We’ve spent hours with clients who simply can’t understand why their community isn’t responding to their marketing messages on their social media pages – and nine times out of ten it’s because their strategy has become unbalanced....
- Posted January 4, 2011
The 5 Golden Rules of a Successful Social Media Campaign
What are the hard and fast rules of a great social media campaign? Like most things in life, there isn’t a set formula for an excellent social media strategy. If there was, small businesses would become Fortune...
- Posted January 3, 2011
The Benefits of Advertising on Social Media
Are you one of those business owners who still isn’t convinced that social media advertising is worth the trouble? It’s not the first time we’ve heard it! Advertising has only really taken hold this past year, but...
- Posted December 31, 2010
Use Twitter Lists Creatively
Twitter’s new “List” feature is one of those interesting-sounding ideas that no one’s really sure what to do with. Yet for businesses, this is a great tool to explore. Here are five creative ways to use Twitter...
- Posted November 2, 2009
Book Lovers -Niche Social Networking
This is one of many posts in our “Niche Social Networking Sites” series, highlighting some of the lesser-known social media sites online. A solid social media strategy will often incorporate presence on both well-known, and lesser-known social...
- Posted August 18, 2009
How to Create a Winning Social Media Presence – Part One
Congratulations. You’ve convinced the powers that be (or maybe you are the power that be), to create a social media presence that will hopefully bring you into greater contact with your customers and drive up your sales. ...
- Posted July 27, 2009
Social Media is Here to Stay
Despite how prevalent social media has become over the past few years, many still like to think of it as a ‘passing fad,’ or ‘something for the young folks.’ The truth of the matter, however, is that...
- Posted July 13, 2009