Top Tools Every Content Marketer Should Use

By on July 13, 2016

writing

Every single content marketer out there knows that their job requires them to be good at several different things at once. Simply put, they need to be jacks of all trades, and masters of, well, pretty much all of them. Fortunately, if you are a content marketer, you don’t need to go it alone, because there are plenty of tools and resources that can help you out in the process and make your life just a little bit easier. We have put together a list of 15 free, and nearly free (you might need to pay for additional features), tools and Apps every content marketer should use. Keep on reading.

Top 5 tools for Generating Post Ideas

1. Feedly

Keeping track of all of your favorite industry blogs and finding new ideas has never been easier. Provided that you use Feedly, which is a brilliant RSS reader which enables you to add and organize content with ease, thanks to its clever and user-friendly interface.

2. Answer The Public

This free tool will enable you to determine the topics and subjects that need to be addressed,while focusing on the keywords you want to rank for. As a result, you will be able to address the problems of your audience more precisely, and rank higher.

3. HubSpot Blog Topic Generator

Coming up with new topics on a regular basis can be a challenge, but an even bigger challenge is coming up with the titles that will wrap up your posts and let your audience know what they are all about. With this tool, however, all you have to do is enter up to three keywords, and it will generate titles for you.

4. Portent

Another tool that can help you break through your writer’s block is Portent, which is capable of generating a wide range of titles for your blog posts. Some might hit the mark, and other might be way off, but nevertheless, you will be able to get something out of it.

5. Clearvoice

Clearvoice will not only help you discover new content, but it will also direct you toward those topics that are trending right now. All you have to do is enter a keyword or a topic. In addition to that, it can help you discover influencers in your niche, and see what they are working on.

Top 5 Tools for Creating Awesome Content

1. HemingwayApp

Hemingway is so much more than a simple grammar app, because it will improve your content by making it more readable, and free of any clichés and redundant words and phrases that creep into every writer’s work.

2. EduGeeksClub

If you are looking for top-notch collaborators that will help you create brilliant content in a timely manner, you should definitely check out EduGeeksClub – one of the premiere online writing and editing services.

3. GIMP

In order to create some stunning visual content, you will need a powerful image editor, and since Adobe Photoshop is on the expensive side, an equally versatile, and totally free alternative, is GIMP. Give it a shot.

4. Easel.ly

Everybody loves infographics, which means you need to have some on your blog or website. If you are not a designer, don’t worry, because this online tool has plenty of pre-made templates and graphic elements that will help you put together eye-popping infographics as if you were a pro.

5. Canva

Canva will help you create professional-looking visual content for your presentations, posters for your campaigns, infographics, and cover images for all of your social media accounts. Choose from a variety of different templates.

Top 5 Tools for Sharing and Promoting Your Content

1. SlideShare

Presentations are always popular with content consumers, and you can view, create, and share yours with your audience with the help of SlideShare.

2. Buffer

With social media, it is not just about quality and consistency, but also about timing, meaning that in order to get the most out of your every post, you need to post at a specific time, and Buffer will do that for you. Schedule your social media posts, and let it do its magic.

3. HootSuite

Much like Buffer, HootSuite will allow you to schedule and organize all of your social media posts, so that your content reaches your audience at the right time. In addition to that, it enables you to view statistical data, monitor the performance of your posts, and collaborate with your team members.

4. MailChimp

If your content marketing campaign involves reaching your audience through email, then we suggest you check out MailChimp, which will not only automate the process, but it will also send emails using wonderfully designed templates and let you know about the response among your readers.

5. TweetDeck

If you are active on Twitter, this is pretty much the only tool you will even need, because it does everything for you: schedules tweets, manages multiple Twitter accounts, and keep track of all the mentions and hashtags involving your brand.

Summary

With these brilliant tools, your content marketing efforts will leave a more lasting impact, and you will have more time to grow your business and improve the quality of your content. That’s about as a good as it gets, so what are you waiting for?

 

About Karen Dikson

Karen Dikson is a creative writer from New Jersey. She is an intuitive and creative thinker who is able to connect various thoughts into a single theme. In her free time, she enjoys traveling and reading classical literature.
  • https://fried.com/ Chris Fried

    Got to love Canva. Great tips, Karen!

  • Shon Adams

    Portent, Buffer and TweetDeck are awesome, I’ll add them to my daily blogging toolkit. Thank you Karen! Most content marketers use title and topic generators (I’m no exception) to follow hot trends and attract new readers. However, it’s important not to lose originality and protect content from stealing, for this reason I recommend to use a plagiarism detection software like https://unplag.com/ and monitor your main competitors. The devil is in the detail.

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