How To Use Basecamp For Editorial Calendar Management #Blogging

By on October 20, 2013
Editorial Calendar

An editorial calendar is something a blogger uses to plan, schedule and organize the content for their blog, weeks or months in advance. It recently became clear to me that even the most successful bloggers are still resorting to Excel or using old school whiteboards to keep track of their editorial content.

Today I’m telling you why Basecamp is the better alternative.

Do you want to learn more about creating your own editorial calendar like professional bloggers do? Check out our full course here on advanced blogging!

What Is Basecamp and How Can It Help Me?

Basecamp is a leading web-based project management tool that allows teams to work together simultaneously on the same project, even if they are in different parts of the world. It has many functions that any project manager would consider valuable, but for the social media manager – there are several features that stick out.

  • Basecamp has unique value as a blogging editorial calendar tool
  • It allows easy collaboration with different media, including images, video and text
  • It has an in-built messaging system for timeous team collaboration
  • It helps bloggers set to-do lists and plan around sales schedules
  • It assists bloggers in setting and achieving milestones for deadline control
  • It integrates with a number of apps for ‘out and about’ social media work
  • A safe place to store your shared files

As you can see, Basecamp is the ideal tool for the blogger that wants to create an editorial calendar that can be used by multiple users in the same business. Please note that we do not benefit in any way by recommending Basecamp to you, it’s just an excellent tool!

Basecamp calendar

Courtesy of

Social Media Impact recently asked Basecamp team member Kim Aardsma this question:


“In your opinion could Basecamp fill the gaping hole in the market right now for social media managers and content strategists that need to work with multiple people, multiple medias and be the program that replaces spread sheets when putting together editorial calendars for weekly content publication?”

Kim’s Answer:

“Totally. What I love about Basecamp is that there’s no wrong way to use it. If you have social media managers collaborating with content strategists, then the two teams can use Basecamp to create the concept for the project, assign to-dos to each other (or themselves), share files, and have discussions on all items. The calendar helps set deadlines for items or events, which is super important in the social media world.”

The Basecamp team believes in their product and so do we. It’s a great crossover platform that can be used by small business social media managers, bloggers and content strategists alike.

How You Can Use Basecamp as an Editorial Calendar

All of the functions that you need are waiting for you inside the Basecamp work area. Here is how you will be able to leverage Basecamp as a blogger.

Basecamp features

Courtesy of

Use the Calendar Section To:

• Set blog categories
• Set blog tags
• Set blog post keywords
• Set target audience goals for each blog post
• Create monthly / weekly post themes
• Set syndication process and network
• Set draft due date
• Set target action goal for the post (sign-up, comment, social click-through)

Use The Milestone and Writeboard Areas To:

• Set deadlines for other media inclusions
• Collaboration on original images, videos and podcasts
• Collaborate on sales content
• Discuss blog analytics progress, insights and changes
• Collaborate on new themes and campaigns for next month

To learn more about Basecamp, check out their (free) online classes here.

Want to Get Started With Basecamp? Watch This Video:

These are just some of the highly practical areas in Basecamp that would be very valuable to a blogger that needs to streamline their editorial calendar system. New writers and guest bloggers can be allowed access to the platform in order to improve the collaborative efforts in your blog network. Honestly, this platform is one of the best out there for content collaboration.

Do you think Basecamp is a great tool for your blog editorial calendar? If not, which program or method do you use to keep track of your blog post content strategies?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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  • George Cook

    I had used basecamp on one of my projects but this tool doesn’t helped me a lot. Now I am looking for its alternative.

    • Arlen Mark

      I think proofhub is the best alternative to basecamp. Has features like time tracking, gantt chart, proofing tool, group chat and much more which are missing in new basecamp. Highly recommended.

  • Arlen Mark


  • Henry Butler

    This list “” has helped me a lot to find my favorite project management softwares. This list contains review of different PM tools. Hope this list will help you out.


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