Working With Your Social Media Strategist

By on February 1, 2011
chp_chess_game

In order to work with your social media strategist on creating an effective social media campaign for your business, you’ll first need to know what it is they need from you. If you think their job is to fire off a few Tweets every few hours and to watch Youtube videos all day, then you’re in for a surprise.

A social media strategist these days is a highly refined social chess player. They can move across multiple boards, meeting players head to head and come out on top every time – with sales of course!

The goals of a savvy social media strategist are to:

1) Build your brand reputation
2) Increase your community by enhancing community interaction/experience
3) Make money via or directly from your social media platforms

With these goals in mind, you have to equip your social media strategist with as much information about your business as possible. They become the central mouthpiece for your business, so you have to make sure that they know it inside and out. Let’s take a look at what a ‘real world’ social media strategist does.


The Master Plan

It is your social media strategist’s job to come up with a master framework for your campaign. That means they carefully map out a plan of action for each of your social media platforms, recording expected projections and development.

They painstakingly create specialist keyword content to post on each of your platforms at specific times of the day. This content is divided into networking, socialization, marketing messages, promotions and general replies. They plan on cross promotion between each platform.

Using a sound model that they have devised they initiate their first plan. With careful tracking, monitoring and measuring – at the end of the month their social metrics are examined, and changes are made based on qualitative data.


The End Result

With every month that passes your social media campaign becomes more streamlined, more effective and more profitable. Ideas are shared, JV partnerships are formed, outsourcing is swapped and your customers have now become an interactive community of interested people.

Loyalty skyrockets, market research from these platforms becomes invaluable. All in all – your social media strategist has taken your brand and made it the authority in your niche. You’ll need to work with your social media strategist every month, receiving reports on your progress and redrafting your original strategy to eventually reach this ‘ideal.’

As long as you continue to feed information to your social media strategist about your company, they will get along just fine. These mighty social chess players know exactly which move to execute next – for maximum impact.

As an ever unfurling process of tweaks and fixes, a strategy done by a talented strategist should render excellent results! Be sure to choose one so that your business has the social edge it needs to succeed.

Which social media strategist is at the top of their game?
List them below, and we might do a post on them!
(If you think you’re one – don’t be afraid to list yourself, we’ll check you out!)

Would you like to become a Certified Social Media Strategist®? Click here to learn how!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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