YouTube Marketing Advice: Create a SEO Friendly Video

By on April 8, 2014
YouTube Marketing Advice


If Content is King, then Video is Queen.

Video adds a completely different element to the mix when used as a form of content marketing.

It lets you get personal and really humanizes your brand, and there is no other network out there that can match YouTube in this highly consumed form of media.

Plus, with mobile adoption and app usage increasing across the globe, your YouTube marketing efforts need to increase as well.

Check out the latest numbers for YouTube:

  • More than 1 billion unique users visit each month
  • Over 6 billion hours of video are watched each month – almost an hour for every person on Earth
  • Mobile makes up almost 40% of YouTube’s global watch time
  • Available on hundreds of millions of devices
  • 100 hours of video are uploaded every minute
  • 80% of traffic comes from outside the US
  • Localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

One key piece of marketing with YouTube videos that tends to be forgotten though is to make sure that they are Search Engine Optimized.

YouTube Marketing Advice: How to Create a SEO Friendly Video

Upload a video to YouTube

First thing first: Upload a video to YouTube and edit the Title, Description, and Tags sections with keywords for the most relevant information to be easily found via search. Be sure to do some keyword research in advance so that the tags that you use are most profitable in terms of search supply vs demand.

Also when you upload a video, it’s a good idea to create and add them to Playlists so that similar videos can be viewed in a continuous stream.

YouTube Marketing Advice Description

Add Closed Captions

Quite possibly the biggest mistake made when uploading a video to YouTube is not including captions.

By adding captions to your uploads, it increases the SEO juice by including a transcription in the file upload that is crawlable.

Here are the necessary steps for transcribing and uploading captions to your YouTube video:

Step 1: In edit mode, click the Captions tab and then Add a new track.

From here, you can choose to Transcribe and sync by adding your own text, Upload a file, or Request translation from Google.

I find that the Transcribe and sync option is the best format to use as uploading a file tends to sync incorrectly with the audio.

YouTube Marketing Advice Captions

Step 2: Type what’s spoken in the video

Check the box underneath the Video Transcript that says “Automatically pause video while typing.”

Then, begin watching the video and type what’s spoken as it plays.

Once you have finished, click the Sync button and YouTube will begin transcribing the video and audio.

YouTube Marketing Video Transcript

Step 3: Disable the automatic captions

After YouTube is finishing transcribing and syncing the captions for your video, you will want to disable the default automatic captions track as it does not accurately transcribe the audio.

Step 4: Review your uploaded transcript and make necessary changes

While YouTube will transcribe the audio and attempt to sync it, the captions may not match the audio at the exact times so you need to review the track and make edits where needed.

YouTube Marketing Advice Edit Captions

Now your YouTube video is SEO friendly!

Once you’ve completed all the steps above for the Captions, you can check the Transcript below the video – which is crawlable and indexed in search!

YouTube Marketing Advice Transcript

The video above is from our Newsletter: This Week in Social Media.

View the latest edition regarding LinkedIn, and subscribe for more marketing advice!

 

About David Ahn

David entered the business world as a marketing intern at NanoLumens – an Atlanta tech startup that provides unique digital LED signage. While interning for the company, he found a particular interest in content marketing, social media, and visual branding. After completing the internship, he began his professional career with iFusion Marketing working with Atlanta tech startups. In 2013, he joined SMMU as a blogger, copywriter, and social media manager. Connect with him on Twitter @Dav1dAhn.
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